Last updated: 23rd February 2026

Applies to: Hawkes Group

Website: https://www.hawkesgroup.co.uk/​

 

1. Introduction

This Cookie Policy explains how Hawkes Group (“we”, “us”, “our”) uses cookies and similar technologies on our website.

We operate in the United Kingdom and comply with:
 

• UK GDPR

• Data Protection Act 2018

• Privacy and Electronic Communications Regulations (PECR)
   

Where required by law, we obtain your consent before placing non-essential cookies on your device.​

 

2. What Are Cookies and Similar Technologies?

Cookies are small text files placed on your device when you visit a website. We also use similar technologies including:
 

• Pixels

• Web beacons

• Tags

• Software development kits (SDKs)

• Server-side tracking technologies
   

We deploy certain technologies through Google Tag Manager, including server-side tagging infrastructure. Some cookies are placed by us (first-party cookies), and others are placed by third-party partners (third-party cookies).​

 

3. Categories of Cookies We Use

A. Strictly Necessary Cookies
 

These cookies are essential for the operation of our website. They enable:
 

• Page navigation

• Security and fraud prevention

• Load balancing

• Storage of your cookie preferences
   

Legal basis: Legitimate Interests.​

These cookies do not require consent.

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B. Analytics Cookies

We use analytics tools to understand how visitors interact with our website.
 

These may collect:

• IP address (which may be truncated or anonymised where configured)

• Device and browser information

• Pages viewed

• Time spent on pages

• Referring URLs

• Interaction events
   

Analytics cookies are only placed after you provide consent.​

Legal basis: Consent.​

 

C. Advertising and Marketing Cookies

We use advertising technologies to measure campaign performance and deliver personalised advertising.

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These cookies and tracking technologies are provided by:

• Google Ads

• Meta (Facebook, Instagram and Threads)

• TikTok

• Mailchimp
   

These technologies may:

• Track pages you visit on our website

• Record conversions (e.g., purchases, enquiries, form submissions)

• Show you advertisements after you leave our website (remarketing)

• Measure ad performance

• Enable cross-device tracking

• Combine website activity with your account on third-party platforms
   

Marketing cookies are only placed after you provide consent.​

Legal basis: Consent.​

 

4. Specific Advertising Technologies We Use

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Google Ads & Remarketing

We use Google Ads to:

• Display search advertisements

• Measure conversions

• Deliver remarketing campaigns
   

Google may use cookies and similar technologies to show you ads on other websites based on your prior visits to our website.​

 

Google Enhanced Conversions

We use Google Enhanced Conversions to improve the accuracy of conversion measurement.

This may involve securely transmitting hashed first-party data (such as email addresses provided in forms) to Google for matching purposes.

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This data is:

• Hashed before transmission

• Used for conversion attribution

• Processed in accordance with Google’s data processing terms
   

Enhanced Conversions only operate where marketing consent has been provided.

 

Customer Match & CRM Uploads

We may upload customer information (such as email addresses collected through lawful means) to advertising platforms including Google and Meta for:
 

• Customer Match campaigns

• Suppression of existing customers from advertising

• Creation of similar or lookalike audiences
   

Uploaded data is:

• Hashed prior to upload (where applicable)

• Used for advertising purposes

• Processed in accordance with platform data processing terms
   

We only use this data where we have a lawful basis to do so.

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Lookalike/Similar Audiences

We may use data collected through advertising technologies to create Lookalike or Similar Audiences via:

• Meta

• Google Ads
   

These tools allow advertising platforms to identify users with similar characteristics to our existing customers.

This constitutes profiling for advertising purposes.

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Meta Pixel & Meta Conversions API

We use the Meta Pixel and Meta Conversions API provided by Meta.

The Meta Pixel collects information via browser-based tracking technologies.

The Meta Conversions API may send certain data directly from our server to Meta using server-side tagging infrastructure.

This may include:

• Page visits

• Conversion events

• Hashed identifiers (such as email addresses)

• Device information
   

These technologies improve advertising performance and measurement.

They only operate after marketing consent is provided.

 

Server-Side Tagging

We use server-side tagging via Google Tag Manager.

This means certain tracking data may be processed through our secure server environment before being transmitted to advertising partners.

Server-side tagging does not remove the requirement for consent under UK law. Marketing tracking only activates after you provide consent.

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TikTok Pixel

We use the TikTok Pixel provided by TikTok to:

• Measure ad performance

• Track conversions

• Deliver remarketing campaigns
   

This technology may combine your browsing activity with your TikTok account.

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Mailchimp Tracking

We use Mailchimp for email marketing.
 

Emails may contain tracking pixels that allow us to measure:

• Email opens

• Link clicks

• Engagement behaviour
   

This helps us improve and tailor our communications.

 

5. International Data Transfers

Some of our third-party providers process personal data outside the United Kingdom.
 

Where data is transferred internationally, we ensure appropriate safeguards are in place, such as:

• UK International Data Transfer Agreements (IDTAs)

• The UK Addendum to Standard Contractual Clauses

• Other legally approved safeguards

 

6. Data Retention

Cookie duration varies:

• Session cookies expire when you close your browser

• Persistent cookies may remain for up to 24 months (depending on provider)

• Advertising platform retention periods are governed by their respective policies
   

We retain uploaded CRM and advertising audience data only as long as necessary for the purposes described.

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7. Profiling and Automated Decision-Making

Marketing technologies may involve automated processing of your personal data to:

• Analyse behaviour

• Predict preferences

• Deliver personalised advertisements
   

You have rights under UK GDPR in relation to such processing.

 

8. Managing Your Cookie Preferences

You can:

• Accept or reject non-essential cookies via our cookie banner

• Withdraw consent at any time via the “Cookie Settings” link on our website

• Adjust browser settings to block cookies

• Manage advertising preferences via your Google, Meta or TikTok account settings
   

Withdrawing consent does not affect the lawfulness of processing carried out before withdrawal.

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9. Changes to This Policy

We may update this Cookie Policy from time to time.
 

Any updates will be published on this page with a revised “Last updated” date.